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Pledge to tackle ageism

Ageism can have a significant impact on the confidence, quality of life, job prospects, health, and control over life decisions for older people. Ageism in its most extreme form contributes to elder abuse.

Elder abuse is any act that causes harm to an older person, and is carried out by someone they know and trust. The abuse can be physical, social, financial, psychological or sexual. It can include mistreatment and neglect. Rates of elder abuse are under reported, but the Australian Institute of Family Studies estimates up to 14% of older people in Australia are affected.

In recognition of World Elder Abuse Awareness Day on 15 June, Knox City Council Mayor Cr Lisa Cooper signed the EveryAGE Counts pledge:

"I stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged. I commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life."

Our Mayor joins the Mayors of six other councils in Melbourne’s East in a show of support to tackle ageism and reduce elder abuse across the region.

Let’s celebrate the contributions and achievements of older people in our community.

For more information on ageism or to join our Mayor and sign the pledge for yourself, visit

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