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Reusable nappy feasibility study results

Reusable nappy feasibility study results

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Tuesday, 6 December 2022

The feasibility study attracted more than 2,000 parents and carers who have used a variety of nappies in the past 5 years across the 12 council areas.

Approximately 18% of participants were already reusable nappy users and another 34% used a combination of reusable and disposable nappies which was significantly higher than 15% within the general population in Australia
Parents and carers under 35 years were more likely to use reusable nappies or a combination than those in the older age group respondents
The optimal time to influence decision making and encourage use of reusable nappies among parents and carers is before the baby arrives. The study found that 72% of reusable nappy users had chosen what type of nappy to use before their baby was born
A major opportunity was identified to influence the increased use of reusable nappies, with as many as 90% of expectant parents and carers being open to assistance to help make the switch to reusables, through interventions such as a workshop, trial kit or advice from a trusted source.

Recommendations

Two key recommendations were provided for consideration and potential implementation by the 12 participating councils.

It is recommended that the councils deliver:

a joint communications strategy and behavioural change campaign to encourage the use of reusable nappies
create opportunities for community members to experience and connect over reusable nappies

Reusable nappy feasibility study results

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