What is ageism?
Ageism is the stereotyping, prejudice and discrimination against people on the basis of their age.
It impacts people of all ages and affects:
- quality of life
- job prospects
- social connectedness
- health and wellbeing
- life expectancy.
EveryAGE Counts Coalition
Knox City Council is a member of the EveryAGE Counts Coalition. This is a formal alliance of organisations and individuals who have agreed to tackle ageism against older Australians.
The EveryAGE Counts campaign aims to:
- raise awareness about ageism
- challenge myths and stereotypes of older people
- encourage people to speak up and take action.
Sign the pledge
In recognition of World Elder Abuse Awareness Day on 15 June 2021, former Knox City Mayor Cr Lisa Cooper signed the EveryAGE Counts pledge, showing her support in dismantling ageism and reducing elder abuse in our community:
"I stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged. I commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life."
On Age Awareness Day this 7 October 2022, Knox City Council Mayor Susan Laukens, Deputy Mayor Cr Nicole Seymour, all Councillors and CEO Bruce Dobson will sign the pledge to end ageism.
Sign the EveryAGE Counts pledge
EveryAGE Counts resources
- National EveryAGE Counts campaign
- 'Let’s End Ageism' TED Talk by Ashton Applewhite
- Documentary: 'Imagine a World without Ageism' narrated by Bryan Brown
- Quiz: 'Am I ageist?'
- Video: 'Voices of Over 55s' challenging ageist stereotypes in Knox
- 'Framing Age' message guide
Knox Seniors Festival 2023
The Knox Seniors Festival is an opportunity to celebrate and value our older residents.
The festival offers a variety of events and activities and commences on 2 October 2023.
Find out more about the Knox Seniors Festival .
Intergenerational relationships can:
- promote greater understanding and respect between generations
- contribute to building more connected and inclusive communities.
Watch our videos on intergenerational relationships on the Knox City Council YouTube channel.
We encourage older residents to get involved in intergenerational activities, such as:
- Intergenerational playgroup 'Young at Heart' at Coonara Community House
- Knox Community chess enthusiasts
Contact us and we will get back to you.
Or call our Customer Services team on 9298 8000.