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Addressing ageism

We are committed to increasing community respect and inclusion for all ages across Knox. 

What is ageism?

Ageism is the stereotyping, prejudice and discrimination against people on the basis of their age.

It impacts people of all ages and affects:

  • confidence
  • quality of life
  • job prospects
  • social connectedness
  • health and wellbeing
  • life expectancy.

EveryAGE Counts Coalition

Knox City Council is a member of the EveryAGE Counts Coalition. This is a formal alliance of organisations and individuals who have agreed to tackle ageism against older Australians.

The EveryAGE Counts campaign aims to:

  • raise awareness about ageism
  • challenge myths and stereotypes of older people
  • encourage people to speak up and take action. 

Sign the EveryAGE Counts pledge

EveryAGE Counts resources

Knox Seniors Festival

The Knox Seniors Festival is an opportunity to celebrate and value our older residents. 
The festival offers a variety of events and activities and commences on 2 October 2023.
Find out more about the Knox Seniors Festival .

Intergenerational relationships

Intergenerational relationships can:

  • promote greater understanding and respect between generations
  • contribute to building more connected and inclusive communities.

Intergenerational activities

We encourage older residents to get involved in intergenerational activities, such as:

Need help?

Contact the intergenerational team.

Email: intergenerational@knox,vic,gov,au

Phone: 9298 8315

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