What is ageism?
Ageism is the stereotyping, prejudice and discrimination against people on the basis of their age. It impacts people of all ages and affects confidence, health, job prospects, quality of life and self-esteem.
Knox City Council has joined forces with six other councils in the Eastern Metropolitan Region (Boroondara, Manningham, Maroondah, Monash, Whitehorse and Yarra Ranges) to tackle ageism against older Australians.
The EveryAGE Counts campaign aims to:
- raise awareness about ageism
- challenge myths and stereotypes of older people
- encourage people to speak up and take action.
Sign the pledge
In recognition of World Elder Abuse Awareness Day on 15 June 2021, Knox City Mayor Cr Lisa Cooper signed the EveryAGE Counts pledge, showing her support in dismantling ageism and reducing elder abuse in our community:
"I stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged. I commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life."
EveryAGE Counts resources
- National EveryAGE Counts campaign
- 'Let’s End Ageism' TED Talk by Ashton Applewhite
- Documentary: 'Imagine a World without Ageism' narrated by Bryan Brown
- Quiz: 'Am I ageist?'
- Video: 'Voices of Over 55s' challenging ageist stereotypes in Knox
- Blog article: 'Meet Anne, crusader for ageing'
- Video: 'Are our perceptions of age distorted?'
- 'Framing Age' message guide
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